I joined Massart as Creative Manager willing to apply all my learnings from my recent studies and my career in the industry. All Massart establishments had different look and feel with a lack of cohesion. First task? A rebrand.

Design & Packaging:

• Branding & Identity - Fully managing the artwork process from beginning to end of creating and updating the brand.

• Print branding for restaurants including menus and uniforms.

• Advertising design both on and offline.

• Packaging design such as pizza boxes and carrier bags.

• Website design and development.

• Signage design for all restaurants.

• Interior design for all restaurants.

Photography:

• Food photography.

• Lifestyle photography.

• Corporate photography.

Currently leading the design team for international business.

• Brand evolution of Selectra.

• All SEA design for Selectra’s various verticals both nationally and internationally: from telecom to energy, to alarms or insurance amongst others.

• We support SEO with different assets for their articles nationally and internationally.

• Liaise with the company’s different stakeholders to provide them with A class material.

I worked at Belazu Ingredient Company for 6 years as Creative Lead. During this time I ran a team of 3, directed Belazu’s visual identity, acted as brand guardian and art director.

My Good Guru adventure started while the brand was still under development, which gave me a full approach to the brand and it’s development. Alongside the MD, we went through brand development, packaging, website and social media designs, print advertising, product photography, stationary and art direction of photoshoots.

At Ascot International I worked for all their brands: Front, BambooA, Azor La Mode, USBrass, Macadam and A-Plus. I was in charge of all of Ascot International’s visuals such as marketing content for website, catalogues and all of their photography. Working for so many brands at the same time tought me how to switch mentalities from brand to brand in a very efficient way, delivering clearly distinctive assets for each branding.

As the sole designer of the brand I was in charge of all marketing visuals and photography. When they launched their new SS16 ‘Party in Space’ collection we delivered a campaign for socials and print art directed by me

Amazing PR was my first role as a graphic designer. At the agency I worked very closely with the founder and assisted her in the design on the agency’s famous blog and designed their presentations for client pitches.